Founder: In 2025, I often see so many videos circulating on TikTok and other social media, all trying to undermine Indian culture. These videos often use phrases like "delete India" or "thank god i wasn't born Indian", and much more. For some reason, this has become the standard and especially the Indian youth now simply accept it. At the same time, many brands have popped up that create clothing pieces suspiciously resembling that of Indian clothing such as the lehenga. However, the credit doesn't go to Indians and is said to be inspired by other places. This is a controversial topic, but nonetheless, Indian culture and India in general is often underrepresented. And it was for this reason, I as an Indian myself, started up the brand, "Satya", which is a Sanskrit word meaning "truth" or "essence". This brand is meant to take action on the issue and allow Indians to proudly 'wear' their culture through modern streetwear. I'm deeply grateful for anybody reading this as it means that my brand has reached and spread its message to you. And you, and every single person reading this can become an vital part in the success of this brands mission, community, and outreach.